Online Reputation Reports
Create regular online reputation summary reports that you can share internally, either weekly, monthly or quarterly depending on your company’s review activity. These reports could include:
Your online reputation managers should use a defined process for sharing reviews, especially when they need to escalate an issue for resolution. Make sure they have:
Clear direction on how to respond publicly to unhappy customers who’ve left bad reviews
A mapped contact list that explains where to route issues depending on the topic